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In KidZ was founded as a lifestyle brand dedicated to creating connections through culture and championing unity amongst diversity. Kidz creates kid-focused products that help children learn about cultures while inspiring them to create a world that embraces diversity of all kinds.

Founder of In KidZ, Zabina Bhasin, is on a journey of empowering children with cultural awareness. She encourages children they are more similar than they are different. Differences make us unique but do not separate us. By identifying the need for conversations about culture with her own two children, within her multicultural household, Bhasin envisioned In KidZ. 

With social media, access to the internet, and a plethora of other technological advances, children today have access to more knowledge about other cultures and global opportunities than ever before. Yet, there is a lack of acceptance and understanding of cultural diversity. That distance comes down to us; as parents, guardians, and mentors, it is our responsibility to help bridge this gap. At In KidZ, we realized that we can’t expect our children to learn about things we as a society, have yet to fully understand; which is why we created the Culture Box. 

Kids are the future and in this beautifully diverse world, they need to see how all cultures experience life uniquely. At In KidZ, we believe that in our differences, lie our similarities. We encourage our ability to understand and celebrate the differences for each culture. Our vision is for our children to ultimately accept all humans as they are, with the goal of truly making the world a better place. In this regard, a portion of each box is donated to a charity to further the advancement of children’s education.

At In KidZ, we educate all ages to learn about diverse traditions the right way. We provide the tools to be knowledgeable, accepting and culturally aware citizens of the world. Each Culture Box contains items to encourage the conversation about various global cultures. Each item is hand selected, researched, and thoroughly reflective as an important aspect of the culture. The “In the Know” cards describe a cultural experience to encourage you to open your minds to the diversity of the world and to let it enter your homes and hearts. With your child, you can read and learn about traditions that, without In KidZ, you’d never have been introduced to otherwise.

We hope you enjoy browsing through our site, seeing all we have to offer and learn something new along the way. You can check out our premiere product here!